psychological factors that affect the class environment

Educational Leadership and Management  (8605)

Q.5 Discuss the psychological factors that affect the class environment.

 

ANS

Psychological Factors Influencing Consumer Behavior Definition: The Psychological Factors are the factors that talk about the psychology of an individual that drive his actions to seek satisfaction. Some of the important Psychological Factors are: Motivation: The level of motivation influences the buying behavior of the consumers.

Learning itself is the process of acquiring new knowledge, understanding, skills, attitude, behavior, and preferences. It is both an emotional and intellectual process.

A person starts learning immediately after birth, and their behavior changes throughout their life, through direct or indirect experiences.

The continuous process of learning is often affected by the environment in which it takes place. One’s individual situation and the environment contain several factors that affect the learning capacity of a person.

Learning in a healthy environment helps you acquire a deeper understanding and sound knowledge of the subject matter. So, it is essential to be aware of such environmental factors that hamper the learning process of an individual, and learn to avoid negative stimulants to increase one’s performance.

Learning has been made effortless and accessible through distance learning that became the new normal during the global pandemic.

Students can now take their school and university classes from home and access all the information available on their fingertips.

Students willing to learn about the environment and its effect on the learning process can find free essays about environment. There are numerous environment essay examples written by students on the internet, which can be an excellent source for better understanding the environmental stimulants.

Online learning has also facilitated professors to provide an adequate education for students in the most straightforward ways.

Along with the emergence of online learning, the pandemic has also drastically shifted the education system and learning process.

Although it has numerous benefits, it has caused a disbalance in the education system. Students with gadgets and broadband have access to study resources, and those without devices are struggling to get a proper education.

Some other home environmental factors that affect the learning process directly or indirectly are:

1) Family size

The children may be in a nuclear or joint family. In a nuclear family, the learner may find silence with a peaceful learning environment but may not get anyone to assist in their lessons.

However, it may be a bit noisy and messy in a joint family, but the children can find other individuals, who can help and support their studies and learn better. So, both family size has its pros and cons, affecting the learning process of children accordingly.

2) Family culture, traditions

All families have their own culture and follow their customs differently.

The culture implanted in the children during their growth shapes their perception and cognitive capacity.

Hence, the learning process is affected by family culture, traditions, religion, and other similar factors.

3) Socio-economic status

The socio-economic status of a family influences the children’s academic inclusiveness and performance during their learning.

The social class also affects the parents’ educational expectations towards their children and their educational participation. The higher the status, the higher are the chances of educational opportunities being presented to the students and vice versa.

4) Occupation/profession

The parents and other guardians in a family can teach many divergent things to a child since infancy. As such, the job of parents also affects their personality and thinking.

Parents learn many things related to their occupation and teach their children the same.

5) Parents

Parents are the caregiver of their offspring and play a crucial role in shaping the children’s personality, cognition, and behavior. They affect the learning process of children directly.

Children inherit parents’ traits and develop other attributes from their parents’ activities during their growth phase.

Parents are the first teachers for their babies. In such ways, the learning is affected by parents, behavior, character, cognition level, attitude, and personality.

6) Other factors

Apart from the factors above, some other factors can adversely affect children’s learning. Factors like the luminosity of light, the intensity of noise, and greenery around the home influence children’s focus while learning.

For example, students find it difficult to read and focus on a dim light and high bright light, so the light needs to be at optimum luminosity.

The surroundings can highly influence young brains, and everything present in the learning environment has the potential to positively or negatively affect the learner’s competence, confidence, and understanding.

Misalignment between the resources and needs of learners cannot facilitate the process. Instead, it demotivates the person. The surrounding environment and family should support the learner, as it is essential for a more in-depth focus and insight into the particular subject matter.

Being aware of the home environment factors that affect learning, parents, and guardians should provide a conducive learning environment to the learner for best learning practice.

• Motivation: The level of motivation influences the buying behavior of the consumers. It is very well explained by Maslow through his need hierarchy theory comprising of basic needs, security needs, social needs, esteem needs and self-actualization needs. Usually, the basic needs and the security needs are more pressing needs than the other and hence, these needs become a motive that directs the consumer behavior to seek satisfaction.
• Perception: The consumer perception towards a particular product and the brand also influences his buying decision. The perception is the process through which the individual selects, organize and interpret the information to draw a meaningful conclusion. Such as, Apple iPhone is perceived as a premium brand and consumers are motivated to buy it to get associated with the elite class of the society.

The marketers lay emphasis on managing the perceptual processes, Viz. Selective Attention, Selective Distortion, and Selective Retention. In selective attention, the marketer tries to gain the attention of the customer towards his offerings. Different people have different perceptions about the same product depending on their individual beliefs and attitudes which give rise to selective distortion. Thus, the marketer should try to understand the attitudes and beliefs of individuals and design the marketing campaigns to retain the consumers.

• Learning:The individual’s learning depends on the skills, knowledge and intention. The skills are developed through practice while the knowledge and intention are acquired with the experience. There could be a conditional learning or a cognitive learning.

In the conditional learning, the consumer derives learning from being conditioned to particular stimuli, i.e. when he is exposed to the similar situation, again and again, he develops a particular response towards it. While in the cognitive learning the individual applies all his knowledge, skill, attitudes, values and beliefs to find the solution of a problem and derive satisfaction out of it.

• Attitudes and Beliefs: The individuals have certain beliefs and attitudes towards products on which their purchase decisions rests. These attitudes and beliefs are the tendency to respond to a given product in a particular way, and these make up the brand image that influences the consumer buying behavior. Thus, the marketers try to understand the attitudes and beliefs of the individuals and modify these through several marketing campaigns.

Thus, these are some of the psychological factors that the marketer must take into the consideration before undertaking the strategic marketing decision.