QNO 4 Analyze the role of school and mass media as agents of
socialization.
BEd Course Code 8606| Role of School and Mass Media as Agents of Socialization| Citizenship Education and Community Engagement | Solved Assignment NO 1| aiou
Answer:
Socialization is a process by
which culture is transmitted to the younger generation and men learn the rules
and practices of social groups to which they belong. Every society builds an
institutional framework within which socialization of the child takes place.
Mass Media has seemed to be an effective agency of socialization. This is true
to some extent because now children are spending more time in front of the
television than mingling with their parents and other family members
Mass Media:
Mass media—newspapers, magazines,
comic books, radio,
video games, movies,
and especially television—present a very different form of socialization
than any other, because they offer no opportunity for interaction.
The mass media are the means for
delivering impersonal communications directed to a vast audience. The term media comes from Latin meaning, “middle,” suggesting that
the media’s function is to connect people. Television shows, movies, popular music,
magazines, Web sites,and other aspects of the mass
media influence our political views; our tastes in popular culture; our views of women,
people of color, and gays; and many other beliefs and practices.
The mass media include many forms
of communication-such as books, magazines, radio, television, and movies-that
reach large numbers of people without personal contact between senders and
receivers. In an ongoing controversy, the mass media are often blamed for youth
violence and many other of our society’s ills. The average child sees thousands
of acts of violence on television and in the movies before reaching young
adulthood. Since mass media has enormous effects on our attitudes and behavior,
notably in regards to aggression, it is an important contributor to the
socialization process.
The mass media of communication,
particularly television, play an important role in the process of socialization. The mass media of communication transmit information’s
and messages which influence the personality of an individual to a great
extent. In the last few decades, children have been dramatically socialized by one source in
particular: television.Studies have found that children spend more time watching TV than they spend in
school.
Television is an influence on children from a very young age and affects their cognitive and social development.Children also learn about current themes and issues, both from newscasts and dramas— issues such as kidnapping, the homeless, and the spread of AIDS. Most of these issues and themes are not happy ones, and many are very frightening, especially when children watch programs that are intended for adults.
Research also
suggests that young
children obtain considerable
political and social information from television. Winn (1977) suggests that the experience of
watching television itself is limiting. When people watch television, no matter what the program,
they are simply watchers and are not having any other experience. In addition to this,
communication media has an important effect in encouraging individuals to support the existing
norms and values or oppose or change them. They are the instrument of social power. They
influence us with their messages.
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